Customers and most particularly property owners, business owners, and tenants are at the centre of your business model. Long term customer relationships and referrals will help you grow your market share as an agent.
Given all of these things you really do need a business plan to move ahead as a commercial real estate agent. Without some form of plan you will likely struggle. The plan will help you with focus when it comes to the key issues in your personal business. It will also help you with prospecting and growing market share.
Here are some of the bigger issues to merge into you planning process:
- Where is your property market? You will need to define exactly where your listings and contacts will come from. It could be a town or a city, but either way you must define it so you know where to prospect on a daily basis.
- Set some boundaries inside the town or city as your primary focus area. Define a ‘primary location’ that contains enough property owners and properties for