Month: August 2019

Reputation Management

Never lose your cool with customers on social media forums. Even if you disagree with a customer, do not attack or act rudely towards the customer. Try to help the customer as best as you can and move on. Always act professionally since you do not want to create a bad reputation for your company.

To help increase your online presence consider using social media. Sites such as Facebook, Twitter and LinkedIn will help you build business presence both online and offline. To use social media effectively you must post statuses regularly. When posting information through a social media website, use keywords, and give your readers information that they actually need.

Host contests to help bolster your reputation. This is especially important if you have received a bad review. A contest will create a lot of positive information about your company which can help increase your company’s exposure online. This technique will also help raise your page rank on Internet search engines.

Be personable online. Communicate as often as you can with your followers. If a question is posted, answer it as quickly as you can. If you hear a question that you can’t answer right away, indicate that you will work to get an answer, and follow up when you do.

Try using a social network like LinkedIn to help your reputation management. This social network can rank a bit higher than some of the other ones. It is also an important tool for B2B companies. This is because many people like to search for professional services on LinkedIn instead of search engines.

Be thankful. If someone leaves a good review about your company, send them a personal message and thank them for their feedback. If possible, send your customer a coupon for a certain percent off on their next purchase as a thank you. If this is not possible, sincerely thank them for their feedback.

Keep in mind that your online and in-person reputations both matter just as much. There are many people that are great in person yet they are not very great with customers over the Internet. You should be nice either way since you have no idea if this customer will spread negative information that can destroy you.

If you own a business, it is very important that all employees are treated respectfully. Many business people do not pay strict attention to this area of their business, and in the end it can really do a lot of harm. People will avoid doing business with you if you are a bad employer.

Blogs are wonderful ways to bolster your online presence and increase your company’s reputation. Feature guest bloggers in your industry, offer tips on how to use your products and other information that will help your customers. One of the best strategies is to feature other businesses that compliment your products and services.

Always keep an ear to the ground in the online social media networks. Companies are often talked about on these platforms. When you monitor these platforms, you are able to kick into damage control mode as soon as you come across anything negative. This will help protect your company’s reputation.

If your company has a negative review online, do not overreact. One of the worst things a company can do is respond to a negative comment or complaint with anger. Also, do not try to retaliate against whoever posted the complaint. These types of reaction are not going to solve the problem and will only draw more attention to all the negativity.

Make sure you know your rights. You don’t have let the reputation of your business go down due to a persistent fake reviewer. Familiarize yourself with the terms of service and policy of every site and learn what your legal recourse is. In cases of slander, defamation, or malicious intent, you might need to contact an attorney.

Where are people talking about your business? You must familiarize yourself with sites that customers frequent to post reviews about businesses that are in your industry. Respond to criticism quickly and link to the more positive comments.

When a customer complains a product or service that your company offered, it is easy for you to jump into defensive mode. However, control yourself, and get more information about the complaint before you do that. You can smooth out the situation better this way, and you will gain a better reputation for your company.

Talk to your friends to make sure that they are not doing anything that can make you look bad. For example, if there are pictures of you drunk and acting silly, make sure that your friend does not post them anywhere online. While it may seem like a joke, it can definitely do a number on you.


Secret of Consistent Communication

Automation is the key that keeps communication consistent.

Start by sharing your expertise in the form of a PDF report that can be easily downloaded. Then your visitor simply follows simple instructions on your site, saves the file to their desktop and they are on their way to understanding more about your work and business. You’ve also provided them with a way to share your business with people they know.

Your cost to provide this idea is effort. Cost to the web site visitor, new prospect or existing client; no cost at all, just great value.

Provide your clients and prospects with a convenient way to opt-in to your list for a weekly or monthly communication about your topic. Commit to sending information at least monthly. Of course, more often is desirable.

This is most easily done by auto responder. Companies like AWeber, Constant Contact, Vertical Response and many others provide this service for a very reasonable cost per month.

Automate your communication efforts by using one of these services and you are well on your way to communication efficiency in a minimal amount of time.

Structure your communication for maximum effect.

How do you write about what you know? You need a process to uncover how your knowledge has value to others. Start by writing down four hot issues in your business that your clients care about.

In my business it’s marketing efficiency, consistent communication, sales process development and standing out from the crowd in highly competitive markets.

Here’s how to start sharing your expertise today.

Write down the four key issues in your business. Make sure these points address a challenge or concern your client cares about.

Pick the most important (from your clients view) and write down 6 to 8 sub points. The sub points will be advice you would give your client if you were talking to them one-to-one.

Now, just add detail to your sub points and you have a communication that addresses an issue your client is concerned about.

Remember to “talk” to your clients (first person) and do not write to them (stiff, formal, proper English) when you’re developing your communication.

From there just commit to a timeline, decide on the automation tool you’ll use and communicate every week, every other week or monthly at minimum.

This is a vital business building step. If you aren’t able to do it on your own, get help.

Bill Gluth is a creative thinker and sales process strategist.


Become Open to Inspirational Business Ideas

The first thing that you’ll need to do is get rid of your preconceived notions. That is much easier said than done, but it is possible. You’ll start with identifying your preconceptions and determining which of them might keep you from being open to an idea when it comes along. Then, get rid of that assumption entirely. This way, you have nothing blocking the path if a good idea should come along.

Next, you’ll need to start paying more attention to your surroundings. It is very easy to become so used to your regular routine that you don’t notice the things around you. But those things are going to be what inspires your business ideas. As you go about your daily life, look for things that are related to business. In particular, look for niches that have to be filled, for needs that are not being met. These are where you will find the best business ideas.

You also have to know how to recognize the good ideas and sift out the bad ones. This requires that you think through an idea thoroughly before you do any work towards it. You need to determine exactly how the idea will work and what sort of pitfalls you can expect to find. Sometimes, an idea that looks great on the surface will turn out to be terrible, and sometimes the opposite is true.

The most important thing that you can do is to continually think about things from a business perspective until it becomes so much of a habit that you are unable to turn it off. That is when you will start coming up with amazing ideas, one of which could just make you a millionaire if you put in the work. But the idea has to come first so get to thinking about things!

Why Health & Financial Success Are Related

Are financial success and health actually related? The answer is yes. Science has found correlations between someone’s physical fitness or health and their success in business or other areas of their life. The simple fact is, healthier people make more money and achieve more of their goals than those who are not as healthy. Let’s look at five reasons why that’s the case.

You release endorphins by working out first thing in the morning

When you work out first thing the morning, you release a bunch of endorphins that stay with you for hours. This means that you head to work with a glow about you and an easier time focusing on tasks and getting things done.

You have more energy when you are eating right

You also have more energy when you are eating the right foods. Fast food, carbohydrate overload and other habits that people fall into can actually zap your energy, make you tired and cause you to get less accomplished throughout the day. People who get the right nutrients from their diet and who do not overeat are much more able to get things done and have the energy that is required for reaching goals.

You have more confidence to accomplish goals

You also have more confidence when it comes to the goals that you set for yourself. That’s because you know that you can achieve difficult things already, thanks to the goals that you’ve set for yourself when it comes to health and fitness.

You are respected more by your peers

You also get more respect from people when you are fit and healthy. Unfortunately, that’s just a fact of life. People that are fit and obviously healthy get jobs more often than people who are not, they get higher salaries, they make more friends and of course, they have an easier time with romantic partners.


Become Thought Leader In Industry

  • Thought leadership is all about providing useful information to your customers. There is a goldmine of information waiting to be dug up in consumer feedback and statistics. The first place to start is by conducting research of your own, slicing and dicing data sets to identify and derive insights, and sharing your results with your readers.
  • People love entertainment. Provide a fresh source of humor or wit in your content, whilst including personal anecdotes or stories of how or why something happened to you or someone you know in a way that relates to everyday customers. Highlight how a certain approach, product, or insight helped you or them overcome the problem at hand. This will imprint your comments and suggestions in memory, and casual customers will be more likely to remember you. Whenever they are ready to take the plunge and are ready to buy or purchase something, your suggestions will drive their actions.
  • Start small, with a blog. Refine your online presence. Use your blog, Facebook page, or LinkedIn account to showcase your knowledge. Include relevant, beneficial content everywhere you post.
  • Promote your content in the right places, in the right way, while you work on building your online presence. Tweeting an update with a catchy title, using the right images, crafting the perfect script, and even knowing what the ideal length of a post all take time to perfect. However, with time, and by using the right platforms with the right crowd, you’ll slowly gain traction and your search rank will rise.
  • Stay ahead of the curve. To be an influential, respected, and followed thought leader, you have to understand your industry thoroughly. See what’s happening in online circles related to yours, keep track of industry developments, read everything on the likes of Quora, Reddit, and LinkedIn groups, and also be sure to read books, articles, and online content created by other influencers.

A number of important things go into becoming a thought leader and developing your own personal brand and presence. However, the five points above are enough to get you started. Once the ball starts rolling, things will take shape and you can then address different areas of interest as the need arises.

 


Start Custom Embroidery Business

There are several reasons for which people would want to start a custom embroidery business in Chicago. Everybody wishes to live the life of financial freedom. Some people are creative artistes and want to use their flair in a business. Flexibility in working hours is also an important feature that attracts people towards this business. Many people also enter this field because they feel that through this business they can earn unlimited money.

You must be wondering over all these reasons and thinking over them before you decide to venture into this business. The very first factor affecting your decision will be the profitability of the business. No business owner will ever start a new business unless he is satisfied that he is going to earn a good amount of money with the business. Reasons for opting for this business are that almost everywhere people have the tendency of buying embroidered goods. So your business will definitely run as the risk factor is minimal. Besides, you have the liberty of choosing the timing of your business in this field. For example you can run your business on a part time basis or on the full time basis, as per your choice.

Benefits of Custom Embroidery Business

There are many more advantages of starting a custom embroidery business in Chicago. For example, you do not need to learn any special skills for operating the equipments required in the business. Moreover, the initial investment required at the time of starting the embroidery business is a very small amount. The products you manufacture are very easily marketable and have full guarantee for any kind of defect. When we have a look at the figures of the custom embroidery industry our determination to start the custom embroidery business gets firm. You’ll be glad to know that custom embroidery industry enjoys an annual business of US $47 billion. So the future is really bright for the people who are entering this industry.

Advent of Computers Has Made a Big Difference

Another big benefit of starting custom embroidery business in Chicago is that you can set up your workshop right at your home. During the whole process of the development of this business you do not have to spend a big amount of money at any point of time. With the advent of computers that are controlling the machines, you job has is even further easier as you can give out good quality products that will have a high demand in the market.


Hiring Business Attorney

Reasons for Hiring a Business Attorney:

  • The expertise of an attorney is needed to decide which kind of business structure i.e. corporation, LLC, LLP, Sole proprietorship etc. to opt for while deciding to start a business.
  • Business attorneys are needed while forming a business entity, their advice and guidance is needed while forming articles of incorporation etc.
  • They are needed for obtaining licenses and permits necessary, negotiate lease of office or retail space.
  • They are necessary while filing a patent or registering a trademark, registering your business for federal and state tax identification numbers, help you file the tax forms according to the kind of entity your business is.
  • Attorneys are needed to prepare contracts when you deal with suppliers, clients, as well as help guide you while signing contracts other people have prepared.
  • Attorneys are needed to guide you regarding banking and financing, business negotiations, business planning and transactional business laws.
  • Expertise of a qualified attorney is needed while acquisitions, mergers, sale of business or closure of business etc.
  • Their guidance is necessary regarding civil, intellectual, labor, and environmental laws.
  • They are hired to deal with litigations if any.

The Reasons for Hiring a Business Attorney are therefore many and attorneys are the backbone of any business entity. Hiring a good business attorney is a positive step taken towards success of the business venture. It is better to hire a large, reputed firm of attorneys as although the fee may be large you get the expertise of lawyers specializing in different areas of law. If you hire a sole practitioner, you may have to hire several different lawyer in due course of time. A large firm has all the legal expertise you may need, “under one roof.”

As there are many important reasons for hiring a business attorney, it is necessary to hire an experienced, reputed business attorney to guide your business towards the achievements of its goals. Several firms offer their services and professional help to make the process of starting and running a business easy.


Make Money Doing Almost Zero Work

I’ve ALREADY written the emails I’ll be sending to my email list whilst I’m away. I’ve just scheduled them to be sent at specific times over the next two weeks (with at least one email being sent every day).

If you’re a beginner when it comes to email marketing (or you don’t currently know anything about it at all), let me assure you this is very easy to do. You just need to write your emails on whichever email service provider platform you use (I decided to go with a company called Aweber) and then you schedule it to be sent on a time and a date of your choice.

It really is that simple.

And you know what?

I think this is the BIGGEST benefit of email marketing… The fact you can run a business which lets you live a great life.

This is the holy grail of business, right?

Yet so many entrepreneurs struggle to do this. Their sales and marketing consists of them wasting hours and hours on social media and/or on making cold calls. Whilst I’m not denying these methods can be effective at making sales, they certainly aren’t the most time-efficient method.

Think about it: How many hours does it take you to pick up one paying client on Facebook? And I imagine it takes even longer when cold-calling.

Yet an email can take as little as ten to twenty minutes to write. Once you hit “send”, it will be sent out to your entire email list. Depending on the size of your email list, you could potentially be sending your sales message to thousands of people at one time.

And these aren’t “cold” prospects either. These will all be people who have already opted to subscribe to your email list, meaning they’ll at least be what you’d call “warm” prospects.

In order to do this well though, you need to learn all the insider tricks, techniques and secrets that will allow you to make potentially a lot of money every single day via email marketing.


Make Money With Amazon

Selling “In Demand” Products

The first – and probably most common – way to make money with Amazon is to sell “in demand” products which are already being purchased en masse.

It’s very easy to spot these – just look at the likes of JungleScout or even some of Amazon’s “Best Sellers” lists – in order to determine any products which may be being bought in significant numbers.

The trick here is that if you’re able to buy the same products either directly from the supplier / manufacturer, or from some other source, at a cheaper price than is listed on Amazon – you’ll essentially be able to buy in bulk quantities products that are popular, listing them for sale on the platform for a profit.

As mentioned, this is the most popular way that people enter the “Amazon” arena – with most people typically gravitating towards products they either know a lot about, or have access to (from their employment or similar). It’s quick and simple… but is not hugely profitable (very competitive), and typically requires decent capital investment up front.

Creating White Label Products

The next level-up for the world of Amazon is to create “white label” products.

These are basically where a company (particularly in China) will manufacture a product and then just apply another company’s logo/brand/stick to it. It’s called “White Labelling” because of how the manufacturer will simply create a “white label” on the box, allowing the third party client to apply their own branding as required.

The problem with white labelling is that it typically requires a significant MOQ (Minimum Order Quantity) to be purchased before the company is able to produce enough at a profit. This means that you will typically need a significant amount of capital ($10,000+) to get it going.

White labelling has a number of benefits over just selling “normal” products (as per step 1) – it allows you to build a “brand” off the back of latent demand, as well as ensuring that you are able to provide a tested product without any R&D. You’ll typically make a lot more money, because you’re able to buy the product directly from a manufacturer – not a middleman.

Most people typically progress into White Labelling after they’ve had some success with another product; typically as a way to solidify the gains they’ve had in that area. This means that if you’re looking at getting the most out of a market, it will give you the ability to take some market share without needing to completely design a new product from scratch.

Creating Your Own Products

Finally, you can create your own products. This is done *either* to cement a market position, or to create a new market. Whilst by far the most profitable, it’s also the most risky strategy listed here.

Not only do you need to ensure you have a “bulletproof” product (one that won’t infringe patents/trademarks etc), but you also need to be sure about being able to cultivate demand for said product.

The key with this step is that if you’re looking at introducing a new product into the market (be it Amazon or anywhere), you need to be able to cultivate a group of people already interested in buying it.

This initial audience will provide the basis onto which the bulk of the buyers are able to justify a purchase (as a “safe” investment) – which is where the momentum of the product will come from.


Find Ultimate Personal Business

Handyman or woman

It is extremely rare in our current environment to find a family where someone is home everyday to do the chores, to fix the little things that go wrong, to organize the closets or garage. It would be great to find someone who at a reasonable cost can help do all those little things around the house you just do not have the time for? Can you pull some weeds, clean up and rearrange the backyard and patio, clean up and rearrange the garage so that the second car can finally get in, put new screws in the kitchen and bathroom cabinets so that they finally close properly? Can this be a business? The answer is yes. You have found yourself a great little business, and based on the sampling of people I talked to in my neighborhood, you will be as busy as you want to be.

Temporary Service Provider

Things happen everyday where working family members get caught up in a project, are stuck in traffic, must attend an unexpected meeting and need to call a friend or neighbor to pick up the kid, take grandma to the doctors for a check-up or to the market to get something she needs, get dinner from the Chinese restaurant down the street before the family gets home, take the boy (or girl) to baseball practice or dance school. How many times can someone ask a family member, friend or neighbor to help out? It be terrific if I could call someone I trust, who lives in the area, who for a reasonable price will do these temporary chores so that I do not need to bother my family or friends all the time? Can this be a business? The answer is yes. I know someone who washes cars at night and early in the morning for people who are too busy to get to a carwash and need the car cleaned when they finally get home or before they leave in the morning. He makes a good living, and his entire inventory is a battery operated hand vacuum, a bucket, a couple of soft sponges, several soft drying cloths and a few cleaning agents.

House Sitter

This is a great part-time job for a single person, someone who lives with relatives or rents a room or small apartment and who can leave for several days and not have to worry about maintaining his or her own living area.

People need to go on business trips, trade shows or events or take vacations. Some people own weekend homes. In almost every case, they do not want to leave their homes empty for several days even if they have security. Who will water the plants? Who will be there when an important delivery is made? Who will feed the fish or other household pet? The answer is you!
You get paid and can live in a variety of nice houses and get paid to do so. This is a job, so do not invite your friends over or have a party. You will not last long as a house sitter if you do not follow the rules.

Tutor

Many students from first grade to college encounter difficulty with one or more subject, and for one reason or another, the teacher is just not getting through or the student is just not getting it. Are you really good at math, history, English, Spanish or any other subject or subjects for which a student needs help? Do you work well with children? Are you patient? If the answers are yes, you will have parents banging on your door to help children of all ages learn what you know.

This is only a sampling of businesses that can be started for very little money and still make you a nice living. If you take the time to think about it, you will come up with many more, and one of them will be right for you. A lot of positive articles and books have been written about starting a business on the net. Believe me, there are thousands of success stories, but there are also many more failures. The opportunities are amazing, but there are many land-minds in traveling that path. How to create and build a successful internet business will be the – stuff – of several articles I will be writing in the future. This article is for people where hands on businesses may be the best way to go. Families need help in their everyday lives, and the opportunities to start and succeed in a business that offers them benefits that will make their lives better and easier are there for the taking.


Manage Business Risks

When one does an internet search for risk management techniques and processes, there are a number of links that are thrown up by search engines. Some of the typical subjects that are result of such internet searches are insurance, OSHA standards, financial safeguards, issues related to environment protection and sustenance, government legalities, computer back up systems etc. All of these are risk control systems and are specialized topics for risk control. However, they do not help a business to identify risks.

For any risk management system to succeed, business owners and or managers to take steps to ensure that all the steps involved in risk management system are followed comprehensively. Risk management requires adherence to five steps: identifying risks, quantify them, making strategies to contain risks, formulate and implement strategies conscientiously and monitor risk containment tasks continuously.

Complicated though it may seem, for any business especially small businesses to manage risks well, they should follow the five-fold management system. A good starting place will be with the business plan itself. Reading through the business plans with a man from the Mars view will give one a comprehensive understanding of the risks involved. A good strategy will be to think of yourself as a bank official deciding to finance your business. You will then be able to identify financial risks associated with your business.

Although not every risky situation can be anticipated, it will be good for those concerned with risk management for their respective business to do a good brainstorming session. A good starting question would be “what if this happens? How to limit damage? How to tackle the aftermath?” If you do this, there will be very few risk-related business situations that will really surprise you.

There are many consultancy firms that you can go to for risk management of your business. You may also go in for computer software solutions to identify business risks of your business and minimizing them. Such softwares are good support solutions if you are doing risk management for yourself. They are equally good and tailored if you are outsourcing your risk management solutions.