Firstly, you can buy your competitors‘ product to determine their sales process (and service) and get on their mailing list to see future promotions. The relatively small price you pay for their product will pay for itself many times over in the knowledge you gain by finding out what they are doing and how they are doing it.

If you use this strategy, do not use your own name because your competitors may recognize your name as their competition. Instead, use your spouse’s name, a fictitious name, an employee’s name, or an alternative company name (if you have another company) that will allow the mail to get to you without revealing who you are. Also, make sure you use an alternative address, email address and phone number.

By purchasing your competitors’ products, you can find out exactly what they are doing, who they are dealing with and how they are doing it – all by their email and snail mail correspondences. You will also be able to experience exactly what a regular customer would go through and you can then judge their product, service and operations against yours. This gives a great advantage to all of your customers because … Read the rest