After emptying the contents, he straps on a rocket, puts wheels on his feet, and lays down railroad tracks along the road the Road Runner is going to come down. He dons his helmet and waits eagerly. Without hesitation, the Road Runner appears in a flash and stops and gives his customary greeting – “Beep Beep.” And, off he goes. The coyote, ready to pounce, lights his rocket and bends into position and the fuse goes out. It is a dud! As he stands up in complete frustration and takes off his helmet, WHAM! He is hit by a train coming down his tracks. Who is the conductor? Beep Beep! That’s right, his nemesis, the Road Runner.
I always laugh to myself. But, it also reminds me what Will Rogers said, “It’s not enough to be on the right track. You’ll get run over if you just sit there.” Many entrepreneurs feel this reality when they are beginning their businesses. The question is often asked, “How do I get my business off the ground?” The truth is, after finally quitting your job, and launching out after your dream, it is not enough to just get started. If you can’t get that business humming and get the cash flowing, then you are just sitting there; and failure is your destiny.
How do you get it going? I have discovered that succeeding in business is like getting a plane in the air. The secret to getting a plane off the ground is overcoming the law of gravity by replacing it with the law of aerodynamics and lift. Therefore, if you want to improve cash flow in your business, then you have to improve productivity by getting the results that produce lift. Lift is that force that moves your idea from a hobby to a hustle.
There are four things that you must do to break the gravity that is holding your idea to the ground:
- Lean on the gas.
- Inspect the gauges.
- Focus on tracking straight.
- Transition by changing the trajectory.
Simply put, there must be massive action employed in the business that is immediately evaluated with corrective actions taken according to the critical feedback. You must also focus your attention and not veer to the left or right by the distractions of life. And finally, you must change your trajectory by aiming all this energy towards a goal that is massive enough to stretch you into a new dimension. Those are the key fundamentals to getting your business flying!