Lead Generation Systems – Lead generation systems come in a variety of formats. The most basic is a list of candidates that can be obtained from a list broker. Then there are qualified lead systems that funnel information from individuals who have inquired online. And finally, there are complete lead generation systems that include step-by-step training delivered in workbook and video format. Choose a system that has proven results for your niche and that can be easily integrated into your loan flow. When using lead generation systems keep the compliance guidelines referenced in section two in mind.
Networking – Networking has always been a great way to drum up business. You can begin with your own circle of influence (family, friends, and colleagues) and branch out from there. Take advantage of opportunities to participate in activities that will allow you to connect with your niche. You can also form a joint venture with another professional.
The Internet – The Internet is the fastest and most affordable vehicle for getting the word out about your service. You can accomplish this in a variety of ways:
- Setting up a website and submitting your site to popular search engines
- Advertising with online news and industry publications
- Submitting articles and press releases
- Offering free tips and resources for homebuyers
You can pre-qualify your borrowers and take applications online to expedite the process.
Traditional advertising – Don’t forget about the old standby methods: direct mail and newspaper advertising. With proper planning (and budgeting) these methods can still be effective. In fact, if your niche market is not tech savvy, this could be the best way to reach them.
Educational seminars – You can set yourself apart from the competition by taking the time to educate your niche about your loan programs. Volunteer to speak at a business meeting or community meeting. Host a homebuyer seminar. It’s an excellent way to uncover opportunities to increase your volume.
