First clients

You should understand that getting your first client is your first milestone. What you need to do is serve your first few clients very well. They should be happy. Moreover, if you want to develop a strong relationship with the clients, make sure you give them a discount.

Find a Focus

You should be different from other service providers who offer similar services. If you don’t be different, you won’t be able to make a difference. As a result, your product will not entice the potential buyers. Your clients should be able to differentiate your products from those of your competitors. This is what we mean by finding a focus.

Blogging and social media

For marketing, blogging and social media are your best tools. You should create and publish content that can validate your expertise. Today, your marketing is a lot cheaper than it was a few years ago. In the past, people had to get through strict editors and publishers in order to get the word out about their expertise. They had to write books and articles as well. Nowadays, you can post on Twitter, Facebook and your own blog. So, you don’t have to rely so much on editors and publishers nowadays.

Logo and look

We suggest that you choose your logo wisely and spend on it after a lot of thinking. Actually, your website and logo should be professional and this is really important. Nowadays, it’s not about stationary or business cards anymore. This is your representation.

Don’t overspend

It’s not a good idea to spend the money you don’t have. As a matter of fact, you will get tons of suggestions that can help you make more money later on, such as marketing programs and mail lists.

Don’t lose a client

For the success of your business, make sure you keep all of your clients. As a matter of fact, keeping existing clients is a lot cheaper than looking for new ones. It’s a good idea to go the extra mile to keep your old clients satisfied.

Know your numbers

You should understand the difference between money in the bank, sales, cash and profits. This is very important.

Don’t compromise on integrity

Compromising on your integrity is not a good idea. Your success or failure depends upon your reputation. You should try your level best to maintain your credibility.