Set an Expectation for Referrals
Before you begin working with a new client, you can condition them to think of you as someone to send business to. That can look something like this:
“I am excited to work with you. When our project is completed, I know you will be thrilled with the work we did together. If you are happy with our work would you be willing to share us with others? Your referrals are how our business grows.”
You can also mention the incentive you offer for those referrals that result in a sale. For instance we offer $100 towards any website, SEO or marketing work as our way of saying “thanks”. (See point number 4 below for more details on this.)
Ask for a Virtual Introduction
A really terrific way to get referrals is to ask a contact to do a virtual introduction with the prospect. Here’s how an email like that goes:
Subject: Henry and Mike – A Virtual Introduction from (your name)
Hi Mark,
I’ve been working with Mike for three months and he’s done a terrific job at getting our bookkeeping up to date. I know you’re looking for a qualified bookkeeper so I … Read the rest
