Well the top one among the contenders in the list is the lack of planning at the core. This reason is further characteristic of smaller companies, which tend to move with the flow and are not clear about their own vision. As for the larger ones, lack of planning often implies over or under assumptions. They plan but are usually misguided or misled by the new situations, over optimism and lack of experience. The difference is that of between theory and practical. What seems right on paper falters in practical. The goals are either too deviated or have little in common with the resources.
The second in the list and indeed fallout of improper planning is the drained cash flow. Lack of substantial cash to manage dealings gives a chance to creditors to impose bankruptcy or insolvency. To avoid such adverse situations, it is best advised to have a reserve and make sure that the required funds for maintaining a comfortable cash flow are in place, even if that requires an extensive budgeting or thinning the entire structure.
Among others that follow, an important determinant is the company’s logistic and inventory planner vis-à-vis the marketing strategy. A hasty marketing strategy … Read the rest
