Interesting without Fanfare
Once you have identified your buyer, imagine that you’re talking to them face-to-face while writing your product description.
Note that nothing can be more boring than kilometric sentences stuffed with unnecessary fillers, especially overused adjectives like excellent, one of a kind, the best of its kind and top quality, among others.
Use short, clear-cut words to highlight the features of your product; it is also best practice to present these in bullet format.
Your customers will appreciate bite-sized information more than a block of big words.
Remember that online customers stay on a web page for about 10 seconds, but the holiday rush could shorten this as they’ll be busy shopping for themselves, friends and loved ones.
Create Desire in Their Minds
Unlike in a physical store where practically everything on the rack can be touched and tested, your product can only be viewed on your website, which makes it hard for customers to decide whether to buy it or not.
Using a writing technique which breathes life into your product, you can easily make them want to buy your product.
By nature, most of us want what we don’t have yet-otherwise, none of us would be working or aspiring for anything.
Use that distinct human quality to hit on your customers’ need for the holidays while writing the description.
For women’s apparel, for example, make them feel good at the idea of redefining holiday fashion wear in that party dress.
If you’re targeting the yuppie crowd with your trainers, spell out how these can help them look sleek and stylish without compromising comfort.
It basically comes down to putting together a good story with your target customer as the main character.
If you give them a good reason to buy your product, then they will buy it in a flash.