According to PhotoFeeler.com, if you don’t want to look out of touch, you must have a modern headshot. That means not only having a photo that actually looks like you, but your pose and the background can have a huge impact on your credibility.
When was the last time you read your own bio or professional profile? What’s changed since it was first uploaded to your Web site? What impact have you had in your work that you have neglected to share?
Your Social Media Profiles
Just as I stated above, these mini bios need to be current and relevant to your audience. Offer specific examples of your skills, experience, and the type of clients you work with or want to work with.
Take a hard look at what you’ve been selling over the past year. What sold well and what didn’t? If something has not sold well, such as a specific program or workshop you’ve been offering, is it time to enhance it or scrap it altogether? It may be time to step out of your comfort zone and create something new and exciting to make you stand out this year.
What are you currently offering as a free giveaway to grow your list? Is it working? If you are not seeing your list grow, perhaps it’s time to change that freebie. How long ago did you create it? Is it still relevant? What would entice people to join your list? You want to give your prospects something that answers a question they’ve been asking or help for a problem they’ve been enduring. If you’re not sure what that “something” is, ask your current customers or do an online survey.